99 cents Only Stores is the retail company that sells the household items at a lower price to help the general public to cope up with the difficult financial time. Whenever you talk about 99 cents Only Stores then you will come across the name Eric Schiffer. Eric Schiffer is the name behind the popularity of 99 cents Only Stores. David Gold founded the company in the year 1982 but it became successful under the guidance of the business expert Eric Schiffer. David started the first bargain stores of 99 cents Only Stores with one of his friend’s guidance after understanding the needs of the customers in this economy when the household products are so expensive. When he started the company he sold his television for 99 cents in order to promote his store and attract customers. From 1982 till today the company has gained lot of popularity among the general public. The 99 cents Only Stores is located in Southern California, Nevada, Arizona and Texas. The store is presently operating two hundred and eighty five locations. Thirty five 99 cents stores in the State of Texas, twenty seven stores in Arizona, some stores in Nevada and two hundred and eleven stores in the state of California. Eric has excellent ideas and skills that are quite beneficial for making the company successful.

Eric’s Role in 99 Cents Only Stores

Eric is the main person who has used his skills and his knowledge for making the company successful and it is because of his hard work and dedication the company has reached the level where it is at present. Under the leadership of Eric Schiffer the company opened many branches rapidly. In March 2000 Eric Schiffer became the president of 99 cents Only Stores because of his management skills. Apart from 99 cents Only Stores Eric Schiffer had experience of working with other companies.

Eric’s Experience

Eric became a successful entrepreneur and business expert because he has done his business management and MBA from the Harvard Business School. Then he worked in different companies to gain experience in different fields. He always loves learning different business strategies from other people to become successful. He gained lot of knowledge on marketing strategies and also learned the way to implement it to get success. All his knowledge and business strategies he is well known person in United States of America.